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I was pleasantly surprised by the responses I got from a Facebook status update I posted on my wall recently. Quite a number of people sent messages to my inbox to discuss how they will like to package their passion despite the unrefined idea they...

The answer is Yes!!! Your unique idea can work because people are doing it every single day all over the world. The key components of making your idea work is self and product belief in addition to in-depth research to validate the need.  What I am...

If you want to package your passion, you must be able to distinguish your idea from the pack and the best way to do that is to create a value proposition many can’t turn away from. Your value proposition is an innovation, service, or feature...